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Web Marketing Basics - Hot Links

 

There are some fundamentals about the internet that you need to know before you dive into building an online business. Its important to learn how the web works first and then to learn some basic sales & marketing principles. Those who dive directly into product creation or affiliate marketing often miss important lessons that they have to learn the hard way later on.

 

If you are serious about building a LONG TERM BUSINESS then you should take the time to learn and master the basics. We recommend that you start at the top of the biginners tab and learn the material page by page. Remember that this is not a sprint it’s a marathon. Here are some quick links for you to start out with.

 

TRAINING PAGES

The entire Beginners section
Core Elements & Fundamentals
Your first Domain & Site
Absolute Basics for Total Newbies

 

ARCHIVED WEBINARS

Business Plan  March 2013
Survival Gear  April 2013
Effective Action  Nov. 2013
Project Management  April 2011
I.M. Logistics  Dec. 2010

ADDITIONAL RESOURCES

Quick 5 Minute Answers
Links to common Tools & Software
Biz Discusion Thread
Ask your peers in the Fb Group
Become a trusted Partner

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Product Creation - Hot Links

 

Creating your own information products is critical to the survival of your business long term. Whether you plan to sell them for a profit, use them as lead magnets or even just as bonus products in an affiliate promotion campaign, your business success hinges on the ability to create valuable information information products.

 

The process is really simple yet people tend to over complicate it and make a big deal about it. In reality, creating products is only as hard as you want to make it. MUA contains tons of tutorials and tools to help you assemble digital info products as well as physical info products. The Speedy Profit Creator section under the training tab is completely dedicated to this topic. You will also find lots of useful resouices in the “hot links” below.

 


TRAINING PAGES

3 Product Jump Start Videos
SPC Product Creation Series
Beginners Development Module


ARCHIVED WEBINARS

Editing PLR Dec 2011
Physical Products Nov 2011
Make Digital Courses Oct 2010
Make Free Reports Sept 2010


ADDITIONAL RESOURCES

Ebook Creation Software
PLR Product Library

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List Building - Hot Links

 

List building is something that happens as a direct result of creating an online business. It should not BE your online business. Lead acquisition for the lead acquisition is pointless. Instead, you should have an exact purpose for attracting prospects into your business. You should assemble a “sales funnel” or a sequence of strategically planed web pages and offers that will guide the prospect through a series of purchase decisions over time.

 

DON’T FREAK OUT! It’s really not complicated. The most important thing to understand here is that you will be assembling multiple lists of prospects, followers and buyers as you build your business. EVERY single thing you do online should help to grow your list BUT growing a list should not be the sole purpose of everything you do online. You should seek to provide valuable goods and services to targeted groups of people that actually want and need what you have to offer.

 

When you assemble a good business plan it’s easy to reverse engineer a sales funnel that can even start with a loss leader or an “ethical bribe”. The most effective loss leaders are the ones where the prospect perceives the product as so valuable that they are willing to even invite their friends to get one too. This is how your lead acquisition goes viral. This is taught in great detail in the Buzzinar course. Use these hot links to learn more about viral list building.


TRAINING PAGES

The Buzzinar Series
Email Relationships Report


ARCHIVED WEBINARS

Subject Line Power Dec 2013
Building w/Liz Tomey Oct 2013
Email Marketing Aug 2012
List Building 101 Feb 2011
Email Promo Chain Dec 2010
Squeeze Page Process April 2010


ADDITIONAL RESOURCES

Lead Capture Templates
Safelist & Solo Ad Rolodex
AutoResponder Sequence

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Running Webinars - Hot Links

 

Webinars are by far the most profitable method  that we have found for selling products online. They require far lest time, money or effort than a product launch and they have a much higher conversion rate for a few simple facts.

 

A webinar is a live event like a tele-seminar or conference call however, in a webinar the organizer (you) can share his her screen. A well prepared webinar utilizes a powerpoint/keynote presentation to deliver value as well as sell a product. Webinars can be recorded and then later rebroadcast as a video replay or even as a simulated live event or what we like to call “evergreen webinar”. As technology advances there are many tools available these days to run live as well as automated webinars.


TRAINING PAGES

The Webolution Series
Art Of Webinars Stephen Renton


ARCHIVED WEBINARS

Your Own Webinars July 2011
30 Questions Aug 2013
The Crush Campaign Aug 2011

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Business Building & Operations Resources - Hot Links

 

My Unfair Advantage is simply loaded with resources. By “resources” we don’t just mean training but also actual software tools, and files that you can utilize in the building of your business. Things like HTML site templates, squeeze page templates, Media Files, Resellable PLR Products, Graphics, Website Themes and much more.

 

In addition to these resources we also provide you with links to free tools and services that you may need in the day to day operations of your online business. Things like downloadable desktop software and applications,  web based software services and a wide assortment of other tools.

 

This website is LOADED with free stuff that will make your life easier. We also realize that not every tool will suit every single person and every type of business so we also provide links to some paid services as well. In many of these cases we have negotiated special deals with the vendors so that you get the best deal on the web either by getting lower prices or additional bonuses and benefits.

 

The #1 thing we want to help you avoid is SHINY OBJECT SYNDROME. Launches happen daily, don’t just go around buying every next big thing out there. Instead, you should create a business plan as well as a monthly budget, run your business LIKE A BUSINESS from day 1.


TRAINING PAGES

Online Business Basics Series
Becoming Successful Mike Filsaime

 

COURTESY OF MIKE
The 7 Figure Code
Free Money Forever
MF Newbie Workshop
 


ARCHIVED WEBINARS

Build a Business Funnel  Jan 2014
Survival Gear Apr 2013
The Marketers Tomb Mar 2013
Your Business Plan Mar 2013
Newbie Death Plagues Oct 2011
Information Overload Aug 2011
I.M. Logistics Dec 2010
Maintain Focus May 2010
Managing Webmail June 2010

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Traffic Generation - Quick Links

 

Most people fail online because they don’t look at traffic the way they should. They’ve heard the term “DRIVING traffic” so the think that sales and lead acquisition is something that happens AFTER you have a product and website online. Marketers erroneously think they need to PUSH people to their sites when in reality it’s the complete opposite.

 

“Traffic” is something to consider BEFORE you create a product. Proper niche research will lead you to find trendy and buyer filled markets. Further research will lead you to find and even CREATE pockets of aggregated enthusiasts in need of a solution. These audience pockets are your “barrels of fish” they are your proverbial traffic. It’s much easier to create a product you know they need and then put in front of them than it is to create a product first and hope to push people to go buy it.

 

After your research has been done and you’ve created a product for the traffic sources you found it becomes a matter of making things go viral and maintaining a steady flow of visitors. There are a WIDE variety of ways to do this, thousands actually but they all fall within 3 types. You can either BUY TRAFFIC, BORROW TRAFFIC, or CREATE TRAFFIC.

There is no such thing as “free traffic” anyone who tells you that is lying. You must pay for ALL web traffic in one of 2 ways. You will either pay for your traffic with MONEY or you will pay for your traffic with TIME. It’s up to you to decide which of those is more precious to you.


TRAINING PAGES

Website Traffic
Traffic Leverage Logistics
Driving Traffic – Harris Fellman
Understanding Traffic
Article Traffic Series
Simple Traffic Solutions


ARCHIVED WEBINARS

Proper Networking Feb 2013
Get Big JVs To Mail Oct 2012
PPC & Adsense Jan 2011
SEO & Link Building Jan 2011
How To Get JV’s Sept 2011
Viral Video Traffic1 & 2 Aug 2010
Traffic Break Points July 2010


ADDITIONAL RESOURCES

Total Web Traffic
PowerList Traffic Rolodex
Getting Free Traffic Video

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Media Production - Hot Links

 

Generally speaking there are 2 types of online media and that would be AUDIO & VIDEO. Audio files are MP3’s and video files are MP4’s. Remember I said “generally” speaking, there are lots of other file types that have bneen created throughout the years. There is MOV – WMV – FLV – AVI and many many more but MP3 & MP4 are universally accepted types that work across all platforms.

 

Implementing good audio and video into your online business can make you look and sound like a rockstar! It can attract more prospects and it can establish you as an authority in your niche faster than anything else. Reciprocally, having bad or poorly produced media on your site will push people away and make you appear amateurish. Now a days people EXPECT good looking and well produced video on your website, it defines you.

 

Audio and video is not just used to attract prospects and make sales, it is also used as a way to deliver or perform the info-product for the customer. There are many types or “styles” of videos, talking head style, movie style, interview style, documentary style, slideshow style, cartoon style, hand animation style and more. The tools to create each type will vary but for the most part, you can create really good looking and powerful videos right from home on a budget and we can show you how.


TRAINING PAGES

Audio Video Production Series
Effective Creation Module
Behind The Scenes Videos

 


ARCHIVED WEBINARS

Fast Vid Script Templates Nov 2013
Editing a JV Video August 2013
Components Of Keynotes July 2013
EVS Advanced  Feb 2013
EVS Live Demo Jan 2013
Podcasting 101 Jan 2012
Amazon S3 June 2012
Killer Keynote Videos Aug 2012
Affordable Media Tools Oct 2012
Sales Videos Dec 2012
Video For Web June 2011

 

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WordPress Sites - Hot Links

 

Throughout the years, WordPress has become our site building platform of choice. This is because of its versatility and ease of use. With WordPress one can have a nice looking site up and running in minutes without having to be a graphic designer or a web master.

 

Wordpress doesn’t require you to learn HTML code or even use and HTML site building software like DreamWeaver because it is a self contained eco system. Wordpress’ look and feel can be customized by installing a theme and the functionality can be tailored to your needs by installing any number of plugins.

 

Wordpress was initially a blogging platform but through the use of themes and plugins it can literally be used for any part of your business. We use it for sales pages, lead capture pages, our support desk runs on WordPress and even the very site that you are on right now is running on WordPress!

 

We are WordPress experts and when it comes to using WordPress for your Internet marketing business we can definitely show you the do’s and don’ts . MUA contains a great number of WordPress tools and tutorials including the WordPress Arsenal series that literally walks you through the creation of a full blown membership site like this one, step by step.

 


TRAINING PAGES

The Power Of WordPress
Building your WP Blog
WordPress Arsenal Series


ARCHIVED WEBINARS

Member Area Anatomy Dec 2013
Action Blogging Aug 2013
WordPress Anatomy Sept 2011
Mastering WordPress Jan 2011
Building A Blog May 2010

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Attracting JV's & Launching Products - Hot Links

 

A product launch is a great way to generate a spike in revenue and get your product/site off to a running start. The launch is basically a co-ordinated mass e-mailing of the marketplace by a team of affiliates that act as your “sales people”. After you pick a launch date there are a lit of things to prepare in order fot the launch to go smoothly. Things need to be set up with plenty of time.

 

There are 2 sides to every product launch, the customer side and the JV side. In many respects there are 2 launches going on at the same time and you’ll need to have a site for your customers as well as a site to communicate with your affiliates. It’s important that the affiliate recruitment process is done properly, you don’t want to push people away by being too aggressive and reciprocally you don’t want to be too laid back so that they don’t notice you at all.

 

My Unfair Advantage contains extensive training on the subject of product launching and affiliate recruitment. You’ll also find step by step instructions to build a JV Blog and the WPAB plugin to create brandable promotion tools that will equip your affuliates with the things they need to make sales for you.


ARCHIVED WEBINARS

Anatomy Of A Launch Jan 2013
Recruiting Affiliates Feb 2012
The JV Side Of Things June 2012
Attracting Big JVs to Mail Oct 2012
How To Find JVs Sept 2011
Setting Up A Product Launch Nov 2010

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Graphics & Web Design - Hot Links

 

Graphics are a major component of building websites for your online business. Many people look at the graphics part of things and the see it as an aspect they can save money on if they do it themselves. For most people this is a huge mistake because their graphics and websites end up looking like hammered dog shit.
Look, I’m just trying to keep it real for you so pay close attention here and learn from my own mistakes… “YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION”  People WILL judge you and the quality of your content by the appearance of your site. As a matter of fact, most people will bounce within the first 6 seconds. These are facts.

 

We don’t live in a perfect world and as internet marketers we must understand that it is not sufficient for your website to just look “okay” – it’s gotta look freaking AMAZING. People eye’s should be popping out of their heads when they land on your page for the first time. THATS the impression you want to make. Thats the impression  that will keep them on the page and keep them coming back for more.

 

You can take a stab at photoshop yourself and  try to garner that impression OR you can invest a couple of bucks and leave such an important role to a professional designer. If you chose the latter then I recommend no one other than Stevie Barrow at GFX-1 for graphics. BUT on the off chance that you’ll insist on doing it yourself then can follow my Gimp Ninja training and use all the material provided below.


ARCHIVED WEBINARS

Cool Text & Buttons October 2013
Photoshop Basics April 2012
Visual Thud Factor June 2011

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Higher Level Strategies Affiliate Promotion Terms & Conditions

(subject to change without notice – please check back here regularly)

 

Please read carefully before joining this program. By signing up for our affiliate program you agree that you will abide by these terms when promoting our products. If you violate these terms and conditions, you will be terminated from the program and you agree that any commissions will be forfeited without recourse.

 

These are some things that you CAN NOT do:

 

You are NOT permitted to conduct e-mail promotions in a 3rd party system – all e-mail contacts MUST be your OWN opt in e-mail list. You cannot buy solo ads, use safe lists, use spam or anything similar.

 

You must NOT run “negative” PPC or iframe domain campaigns such as “Product name / author name scam” or any other method to attract controversial click thru rates that an ordinary person would deem to portray a negative view of the product. This creates a very bad image for our company and the individuals featured in the products and you will be terminated from the program instantly.

 

You should avoid using the raw affiliate link. All affiliates are encouraged to utilize RE-direct links in e-mails and website campaigns and not the direct affiliate link you will receive. This increases conversions for both of us.

 

You cannot earn commission on your own purchase. Any ‘self’ purchase commission will be nullified. You need 2 sales before commissions are paid and a minimum of $50 to trigger the first payment.

 

These are some things you CAN do:

 

PPC campaigners may bid on any keywords including the product names and author names as long as you agree that these trademarks and product names are the property of MYUnfairAdvantage.net and you are only using them under agreement. This agreement maybe revoked at any time. Make sure all campaigns abide by these terms.

 

iFrames, review sites and cloaked domains are permitted as long as they do not contain offensive or negative domain URLs.

 

Please create a free PayPeopleOnline.com account and upload the appropriate documentation.
Affiliate payments to qualifying affiliates (see above) are made on a monthly basis after guarantee periods have expired. All affiliate payments will be sent via Paypal. You must have an active Paypal account in order to receive your payments.

 

We run a legitimate business, which means that we must have accurate tax information from all of our affiliate partners. In order to receive a payment from us, you MUST create a free PayPeopleOnline.com account and upload your w9.

 

We load a mass payment file into PayPeopleOnline monthly, the paypal email address you supply us must be registered at PayPeopleOnline. Its free to set up an account and it only takes a few minutes.

 

A notice to affiliates about contests and prizes: From time to time we hold sales competitions and /or may offer prizes as a reward for achieving sales goals that we set. We reserve the right to change or substitute those prizes with cash or however we see fit. Unless otherwise stated in the particular contest, to qualify for a prize the affiliate must generate commissions equal to or greater than the value of the prize.

 

If you have any questions about these terms and conditions or if you are unsure about one of our policies we recommend that you contact us directly before promoting our products.

 

Omar Martin, CEO

Higher Level Strategies, Inc.

PO Box 111447

Palm Bay, FL 32911

Phone: 866-205-3389

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